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The Labubu Gospel and Why Thailand Traded Its Ancient Amulets for $1,000 Plastic Monsters
Decode the "Kidult" economy where spirituality meets subculture. We deconstruct the transition from traditional amulets to the Pop Mart phenomenon, translating how Mutelu (modern mysticism) and social capital drive a multi-billion Baht obsession. From the "Lisa Effect" to the infantilization of the professional sphere, this is an exclusive look at how Thailand’s search for agency has turned vinyl monsters into the new sacred. This is the subtext of a nation under the "cute" s
Industry Analyst
Feb 84 min read


Lisa Shifts Gears
A Star Shifts Gears: Lisa Signs On for Netflix Romantic Comedy In a big industry moment on February 5, 2026, Netflix announced that Lalisa “Lisa” Manobal, global pop icon and BLACKPINK member, will star in and executive produce an upcoming romantic comedy feature, reuniting her with executive producer David Bernad, known for his work on HBO’s The White Lotus, the very series where Lisa made her acting debut. Credit: Insta: @lalalalisa_m The project is inspired by classic ’90s
Industry Analyst
Feb 73 min read


Pop Star’s Prayer: What Lisa’s Temple Visit Reveals About Thai Culture and Why It Feels Like a Universal Hug
When BLACKPINK’s Lisa was spotted praying at a temple before a concert, it sparked curiosity and admiration worldwide. This fun, documentary-style article explores Thai culture, spirituality, and why Thais embrace diverse beliefs with openness, warmth, and compassion, revealing how acceptance and love are deeply woven into everyday Thai life.
Thai Cultural Atelier
Jan 287 min read


Why Jennie, Jisoo & Rosé Deserve Honorary Thai Citizenship (And Yes, We Mean All Three!)
This article makes the case for granting Jennie, Jisoo, and Rosé honorary Thai citizenship by breaking down their massive impact on Thailand’s tourism, economy, and global soft power.
Industry Analyst
Jan 215 min read


Big Stars Often Mean Leaner Production: Understanding the Economics Behind the Lisa–TAT Campaign
Hiring a global icon often reshapes how a campaign’s budget is spent, shifting priority from lavish production to maximum reach. When awareness is already guaranteed by star power, investing more in media distribution than visual spectacle can be a deliberate strategy to drive real travel decisions rather than just admiration.
Industry Analyst
Jan 214 min read


The New Emperors of Earned Media: How Asian Stars Became Royalty in Global Luxury
As Western markets cool, the global luxury hierarchy is being dismantled by a new class of power brokers like Lisa Manobal
Industry Analyst
Jan 214 min read


Why TAT Chose Lisa: Discover Thailand’s Red Lotus Sea Through a Global Icon
Tourism Authority of Thailand unveils its new campaign with Lalisa Manobal at ทะเลบัวแดง กุมภวาปี อุดรธานี, The Red Lotus Sea, spotlighting Thailand’s natural beauty and global appeal.
Industry Analyst
Jan 202 min read


Op-Ed: From Buriram to Beverly Hills Our Girl Lisa Walked the Golden Globe Stage
Okay, hold up, can we all just take a beat and appreciate how wild it is that Lalisa “Lisa” Manobal just became the first Thai artist ever to present an award at the Golden Globe Awards? Because like, I’m over here still processing it. This wasn’t just another red-carpet moment, this was history in the making. And I, for one, am so proud it hurts. Photo credit: Insta @ lalalalisa_m On January 11, 2026, at the 83rd Annual Golden Globe Awards in Beverly Hills, Lisa stepped ont
Industry Analyst
Jan 152 min read
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