Inside Look

Photo credit: Pimtha Naekaew ​Hey dreamers and trendsetters! Ever scrolled through Instagram and wished your life looked as effortlessly chic and picture-perfect as your favorite influencers? Well, meet Pimtha Naekaew (@pimtha ) , she's the radiant Thai sensation who has turned everyday living into an art form and captured the hearts of millions across the globe. ​With an incredible 5 million plus followers hanging on her every post, Pimtha isn't just an influencer; she's a v

From Surrey to Phuket, and now Bangkok, Emily Srichala has woven herself into the heart of Thai culture and the fabric of the country's digital conversation. Photo credit: Emily Srichala The Journey Begins: From Surrey to the Land of Smiles Born and raised in Surrey, UK, Emily first arrived in Thailand at the age of 19. What began as a backpacking trip soon turned into a decade-long immersion and adventure. She spent seven formative years on Thailand's famous island, Phuket,

Photo credit: BUS From a crowded survival stage to stadium lights and overseas playlists, BUS, stylized from the heartfelt phrase Because Of You I Shine , arrived on the TPop scene like a sudden sunrise: warm, deliberately crafted, and built to travel. Formed in 2023 out of the televised competition 789 SURVIVAL , BUS is a twelve member ensemble whose size, sub-unit structure and multi-genre output make them one of the most interesting experiments in contemporary Thai pop: pa

Photo credit: AdventureFactory The Wonderfruit Festival in Thailand has grown from a small gathering into one of Southeast Asia’s most influential music and arts events. Marking its 10th anniversary, this festival has become a beacon for creativity, sustainability, and cultural exchange. Over the past decade, Wonderfruit has brought together diverse musical acts, innovative art installations, and a strong community spirit that reflects Thailand’s evolving cultural landscape.

Tucked into the ground floor of Bangkok’s EmSphere mall, amid luxury boutiques and a sea of restaurants, a brown bear with round cheeks and a butter-yellow bow has become a national sensation. Butterbear, known locally as Nong Noey  (Butter, the little sibling) is more than a mascot. She is a cultural ambassador, a marketing marvel, and an economic engine driving millions in revenue and reshaping Thailand’s approach to soft power. When Thanawan “Boom” Vongcharoenrat launched

Thailand's Boy Love (BL) series have become a cultural phenomenon that extends far beyond their country of origin. These shows, which focus on romantic relationships between male characters, have captured the attention of audiences worldwide. Their rise reflects changing social attitudes, innovative storytelling, and a growing appetite for diverse narratives in media. This article explores the history of Thai BL series, key figures behind their success, their role as cultural

Thailand has become a major player in the global film and television industry. Its unique blend of creativity, diverse locations, and skilled professionals attracts both local and international productions. The country’s growing reputation is not just about beautiful scenery but also about the distinctive storytelling style and production quality that resonate worldwide. Traditional Thai temple as a filming location Why Thailand Attracts Foreign Film and TV Productions Thaila