Thailand's Breakout Influencers You Probably Know, But Probably Didn't Know Were Thai

Zbing z.

What she’s known for: Zbing z. Real name Naiyarat Thanawaigoses. Zbing z widely regarded as one of Thailand’s top YouTube personalities. She’s often credited as the first Thai streamer to make a massive splash with video-game live streaming.
Type of content: Her channel features a mix of gaming livestreams (especially horror and survival games), comedic commentary, and vlog-style content. She makes gaming accessible and entertaining, often reacting in real-time and engaging with her audience.

What she’s known for: Kaykai Salaider. Real name Nutticha Namwong, is one of the most followed lifestyle YouTubers in Thailand. Her channel has tens of millions of subscribers and she’s recognized as a major influencer in entertainment and pop-culture online.
Type of content: Her videos lean toward lifestyle, everyday vlogs, comedy, and relatable content with down-to-earth, slice-of-life snippets that get broad appeal. Think day-in-the-life, challenges, light humor, and content that fans can connect with easily.

What he’s known for: Mark Wiens is a big name in travel and food influencing in Thailand and abroad. He’s considered among the top Thai food influencers.
Type of content: His content revolves around food, street eats, local specialties, travel and daring culinary exploration. He's well versed with strong visual storytelling of meals, travel destinations, culture, and cuisine. Great if you love immersive travel/food experiences.

What she’s known for: Orm Kornnaphat is one of the top-performing Thai influencers when it comes to fashion weeks and luxury brand collaborations, particularly in 2025. Her presence at high-profile fashion shows has made her a key influencer in style and fashion.
Type of content: Orm tends to produce fashion and lifestyle-oriented content from runway or fashion-week recaps, outfit posts, luxury brand collabs and high-fashion styling.

What she’s known for: Sherilyn is noted as one of the top macro-influencers in Thailand in the lifestyle/fashion space, with hundreds of thousands of followers.
Type of content: Her focus is often on lifestyle and fashion, sharing stylish outfits, beauty and wellness content, and perhaps day-to-day inspirations. This makes her relatable yet aspirational for followers who love style, trends, and personal expression.